Examining published blooks to discover what makes for a blookable blog
and how you can turn your blog into a blook.

Writing Blog Transformation Publishing Blooks By Topic Series

Monday, July 23, 2007

Letter from Author Avinash Kaushik

In my post about Web Analytics: An Hour a Day, I made the guess that it was a blook. I wrote to the author, Avinash Kaushik, asking him, if he would, to confirm that.

He wrote back and aha! Score one for the elderly woman in the leather mini-skirt.

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"It is a book that started as a blog, but when I started the blog roughly 12 months ago I had no idea that I actually wanted to write a book. I was writing a blog and one fine day six months later someone from Wiley called and said they wanted to make it into a book.

"I finished writing the manuscript at the end of Jan and since then the blog has continued with new content at the same pace, so maybe there will be another book in a year!! :)

"As I indicated above I did not start with the blog ever thinking that it would become a book. But I had spent three months reading many different blogs and commenting on some and just absorbing the ecosystem. During that time I came across two principles that define my blog. Both principles are by Guy Kawasaki, his advice on what makes a great blog:

1) “Eat like a bird, and poop like an elephant.” – Japanese Quote.

"This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.

2) Think “book” not “diary.”

"I have come to believe that this is probably the best way to be successful in blogosphere. I translate this principle to mean that no one actually cares about trivial details. Each blog post should have a start and a end and something of value in between. That is what I try to do with each post.

"I was simply following the above two principles and at some point the blog became a book. :)

"Hope this helps.

-Avinash.

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Blog- Occam's Razor @ www.kaushik.net/avinash
Book- Web Analytics: An Hour a Day @ www.snipurl.com/wahour